In the world of popular high-tech components, brand names and marketing messages might be a good way to get the attention of enthusiasts, but unless companies can back up their slogans and specs sheets with solid
hardware that delivers tangible results, power users will quickly move on to the next big thing that’s courting their favor.
GIGABYTE clearly has this figured out and has taken it to heart, as it has maintained a strong brand loyalty with its Ultra Durable brand of motherboards. Six years since the release of the first Ultra Durable motherboard, GIGABYTE now has released Ultra Durable 5. The Ultra Durable brand has remained strong, something that isn’t easy to do in the enthusiast market over a period of more than half a decade. The company estimates that it has shipped as many as 100 million Ultra Durable motherboards, and there’s no
sign GIAGBYTE has any intention of letting up. Ultra Durable 5 includes the best features of the previous versions of Ultra Durable motherboards, as well as one significant new feature aimed at providing strong and consistent power delivery to the motherboard, which leads to a cooler overall system and greater overclocking capabilities.